MakeMyTrip
Tourism Technology
Course Work
Website
MakeMytrip 2.0: Optimizing a Travel Website for Happier Travelers & Faster Booking
Sole Product Designer and Researcher
Timeline
4 Months
Three sections to explore!
Feel free to jump right to the info you need most!
Love going on vacations?
Booking travel & accommodation can be a hassle.
Booking it all in the same place makes it so easy!
Introducing the all new,
MakeMyTrip.com
After carrying out a Heuristic Evaluation, User Research, and an Accessibility Audit, I was able to frame the problem statement.
FINAL PROBLEM STATEMENT
How might we redesign the travel website to provide a seamless and intuitive user experience, eliminating confusion and limitations across key functionalities such as flight searches, hotel reservations, and travel insurance selections?
Here is a preview of my design process!
OTHER SIMILAR APPLICATIONS
Expedia Tripadvisor Booking.com
Navigation
Design
Metaphor
Navigation
Navigation
HEURISTIC EVALUATION
→ Adopted Nielsen's 10 Usability Heuristics for evaluation of the user interface design.
→ Employed Nielsen's 4-step scale to assess the severity of usability issues.
→ Found major issues in:
Metaphor
Navigation
Design
USER RESEARCH
→ Conducted a detailed survey with 102 participants.
→ Survey aimed to understand user description and preferences.
→ Metrics used:
Demographic
User Expectations
User Preference
User Goals
ACCESSIBILITY AUDIT
→ I conducted a comprehensive Website Accessibility Audit.
→ The audit the Web Content Accessibility Guidelines (WCAG).
→ I utilised it’s severity scale to to assess the accessibility issues:
Visual
Motor
Cognitive
The website showed a semi-compliant level of accessibility, earning a rating of 'A'
I worked with mainly 3 types of Users
Employed
Non-Working Individuals
User with Specific Accessibility requirements.
Personas
USER STORIES
Streamlined Flight Search
As a frequent traveler, I want to view consolidated flight options immediately upon initiating a search so that I can efficiently compare and choose the most suitable flight for my monthly leisure trips.
Hotel Location Map Feature
As a seasoned explorer, I want a map view displaying hotel locations and nearby attractions so that I can assess the hotel's proximity to places of interest during my travels.
I created 3 Personas and 2 such User Stories for each persona.
USABILITY TESTING
I carried out the following steps during my usability study:
→ Used a Pre-test questionnaire for baseline insights.
→ Conducted a Post-test questionnaire for feedback.
→ Prepared a test plan, scenarios, tasks.
→ Followed a script, and recorded interactions.
USER INTERVIEWS
Interviewed 7 participants, from ages and economic backgrounds.
Moderated, online interviews taken via Zoom.
User Interview Findings
Lo-Fi Digital Prototypes
Hi-Fidelity Mockup
All the final features!
To enhance the user experience, I've implemented a search bar to allow users to quickly find information.
I've also moved the logout option to the dropdown menu after login, making it easier to access.
Additionally, I've redesigned the landing page to improve its layout and reduce clutter, creating a more visually appealing and user-friendly experience.
I've implemented various improvements to enhance the user experience.
The "M.I.C.E" option now has a clear description and is located under a relevant heading. I've also renamed the "where2go" option to a more intuitive label and added a clear description.
To increase visibility, I've moved important links from the footer to the navigation bar.
Additionally, I've reorganized the navigation menu to group related topics, making it easier for users to find what they need.
To improve the flight search experience,
I've enabled users to apply unlimited filters, providing more flexibility and control.
Additionally, I've fixed an issue where the selected budget was displayed separately.
Now, the chosen price is clearly visible within the slider box for immediate feedback.
To enhance accessibility, I've made the wheelchair accessibility option more prominent by placing it in a dedicated dropdown section with clear labels.
To improve accessibility, I've added comprehensive information about wheelchair accessibility to the hotel's information page.
This includes prominently displaying the wheelchair accessibility option and providing detailed details to help users make informed decisions.
Impact
After I completed my prototype drafts, I tested them again with the users, and the over all user satisfaction had increased by 40 percent.
The success rate to complete the tasks had then increased from 86.7 percent to 95 percent.
Get in touch!
I'm currently open for exciting opportunities. Let’s connect and talk about the next big thing!
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