Apple's iMovie
Apple's iMovie
Apple's iMovie
Apple's iMovie
Video Editing Application
Course Work
Mobile Application
Video Editing Application
Course Work
Mobile Application
Video Editing Application
Course Work
Mobile Application
The Future of Video Editing Apps: Ranging from Casual Edits to Blockbusters!
Timeline
Timeline
4 Months
4 Months
The Future of Video Editing Apps: Ranging from Casual Edits to Blockbusters!
The Future of Video Editing Apps: Ranging from Casual Edits to Blockbusters!
Role
Sole Product Designer and Researcher
Timeline
4 Months
Role
Sole Product Designer and Researcher
Timeline
4 Months
Three sections to explore!
Feel free to jump right to the info you need most!
Three sections to explore!
Feel free to jump right to the info you need most!
Three sections to explore!
Feel free to jump right to the info you need most!
Three sections to explore!
Feel free to jump right to the info you need most!
Quick video of a side by side comparison of the actual app with my prototype
Love editing videos?
Ever tried doing it on your phone?
It can get clumsy and frustrating, trust me, I've been there.
Now,
Imagine transforming your mobile editing with an intuitive and user friendly mobile application!
Online research through users of iMovie on Reddit, r/iMovie
The overall sentiment:
Mixed with a lean towards frustration.
Seems great for beginners, but limitations & usability issues, frustrate the rest of the users.
Based on my findings from heuristic evaluation and user testing, I was able to detect the areas in iMovie that needed improvement.
FINAL PROBLEM STATEMENT
How might we enhance iMovie's editing process to be more intuitive and familiar, improving overall usability and reducing the learning curve?
Here is a preview of my design process!
Quick video of a side by side comparison of the actual app with my prototype!
Love editing videos?
Ever tried doing it on your phone?
It can get clumsy and frustrating, trust me, I've been there.
Now,
Imagine transforming your mobile editing with an intuitive and user friendly mobile application!
Online research through users of iMovie on Reddit, r/iMovie
The overall sentiment:
Mixed with a lean towards frustration.
Seems great for beginners, but limitations & usability issues, frustrate the rest of the users.
Based on my findings from heuristic evaluation and user testing, I was able to detect the areas in iMovie that needed improvement.
FINAL PROBLEM STATEMENT
How might we enhance iMovie's editing process to be more intuitive and familiar, improving overall usability and reducing the learning curve?
Here is a preview of my design process!
Quick video of a side by side comparison of the actual app with my prototype!
Love editing videos?
Ever tried doing it on your phone?
It can get clumsy and frustrating, trust me, I've been there.
Now,
Imagine transforming your mobile editing with an intuitive and user friendly mobile application!
Online research through users of iMovie on Reddit, r/iMovie
The overall sentiment:
Mixed with a lean towards frustration.
Seems great for beginners, but limitations & usability issues, frustrate the rest of the users.
FINAL PROBLEM STATEMENT
In what ways can the editing process in iMovie be made better, focussing on: Usability & Familiarity
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
Quick video of a side by side comparison of the actual app with my prototype
Love editing videos?
Ever tried doing it on your phone?
It can get clumsy and frustrating, trust me, I've been there.
Now,
Imagine transforming your mobile editing with an intuitive and user friendly mobile application!
Online research through users of iMovie on Reddit, r/iMovie
The overall sentiment:
Mixed with a lean towards frustration.
Seems great for beginners, but limitations & usability issues, frustrate the rest of the users.
FINAL PROBLEM STATEMENT
In what ways can the editing process in iMovie be made better, focussing on: Usability & Familiarity
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
A quick video walkthrough of my entire Design Process!
COMPETITIVE ANALYSIS
Which similar apps are out there and what do they do?
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
USER STORIES
Casual Editor
As a casual editor, I want to quickly create polished videos with pre-built templates and easy-to-use editing tools so that I can share engaging content for personal projects and social media without spending too much time on customisation.
Freelance Videographer
As a freelance videographer, I want to access advanced editing features and seamless integration with other platforms so that I can produce professional-quality videos and collaborate efficiently with clients, ensuring the timely delivery of high-quality projects.
Social Media Influencer
As a social media influencer, I want to have access to trendy filters, effects, and music tracks, as well as seamless integration with social media platforms, so that I can create engaging content that resonates with my audience and maintains consistency in my posting schedule.
Filmmaker
As a filmmaker, I want to have intuitive editing tools, access to educational resources, and integration with online filmmaking communities so that I can produce high-quality films and class projects, improve my editing skills, and collaborate with peers for feedback and support.
User Interview Findings
Mind Map of the User Flow
Initial Paper Wireframes
Lo-Fi Digital Prototypes
Hi-Fidelity Mock-Ups
A quick video walkthrough of my entire Design Process!
COMPETITIVE ANALYSIS
Which similar apps are out there and what do they do?
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
USER STORIES
Casual Editor
As a casual editor, I want to quickly create polished videos with pre-built templates and easy-to-use editing tools so that I can share engaging content for personal projects and social media without spending too much time on customisation.
Freelance Videographer
As a freelance videographer, I want to access advanced editing features and seamless integration with other platforms so that I can produce professional-quality videos and collaborate efficiently with clients, ensuring the timely delivery of high-quality projects.
Social Media Influencer
As a social media influencer, I want to have access to trendy filters, effects, and music tracks, as well as seamless integration with social media platforms, so that I can create engaging content that resonates with my audience and maintains consistency in my posting schedule.
Filmmaker
As a filmmaker, I want to have intuitive editing tools, access to educational resources, and integration with online filmmaking communities so that I can produce high-quality films and class projects, improve my editing skills, and collaborate with peers for feedback and support.
User Interview Findings
Mind Map of the User Flow
Initial Paper Wireframes
Lo-Fi Digital Prototypes
Hi-Fidelity Mock-Ups
A quick video walkthrough of my entire Design Process!
COMPETITIVE ANALYSIS
Which similar apps are out there and what do they do?
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
USER STORIES
Casual Editor
As a casual editor, I want to quickly create polished videos with pre-built templates and easy-to-use editing tools so that I can share engaging content for personal projects and social media without spending too much time on customisation.
Freelance Videographer
As a freelance videographer, I want to access advanced editing features and seamless integration with other platforms so that I can produce professional-quality videos and collaborate efficiently with clients, ensuring the timely delivery of high-quality projects.
Social Media Influencer
As a social media influencer, I want to have access to trendy filters, effects, and music tracks, as well as seamless integration with social media platforms, so that I can create engaging content that resonates with my audience and maintains consistency in my posting schedule.
Filmmaker
As a filmmaker, I want to have intuitive editing tools, access to educational resources, and integration with online filmmaking communities so that I can produce high-quality films and class projects, improve my editing skills, and collaborate with peers for feedback and support.
User Interview Findings
Mind Map of the User Flow
Initial Paper Wireframes
Lo-Fi Digital Prototypes
Hi-Fidelity Mock-Ups
A quick video walkthrough of my entire Design Process!
Here is a preview of my design process!
COMPETITIVE ANALYSIS
Which similar apps are out there and what do they do?
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
User Interview Findings
Mind Map of the User Flow
Initial Paper Wireframes
Lo-Fi Digital Prototypes
Hi-Fidelity Mock-Ups
A quick video walkthrough of my entire Design Process!
Here is a preview of my design process!
COMPETITIVE ANALYSIS
Which similar apps are out there and what do they do?
I worked with mainly 4 types of Users
Casual Editors
Freelance Videographers
Social Media Influencers
Filmmakers
User Interview Findings
Mind Map of the User Flow
Initial Paper Wireframes
Lo-Fi Digital Prototypes
Hi-Fidelity Mock-Ups
A quick demo of my product!
How did this project help me?
How to iterate with feedback.
How to design On-Brand and how to work with Brand Identity.
How to better present present my ideas and mock-ups.
All the features!
The flow to start the movie!
I've implemented a larger, more prominent start button that clearly guides users to the beginning of the process.
The accompanying popup follows Apple's familiar design language for a seamless experience.
The main page now features thumbnails with essential information like the last modified date, name, and cover images.
I redesigned the main editing page with larger buttons for commonly used features like audio and text.
Adding clips is now simpler, as users can directly select multiple images from Apple Photos, making the process more intuitive.
Add Clips to the movie!
Add Audio to the movie!
I added a new audio library where you can see details like the duration of the audio, cover image, artist, and album name. You can also listen to a song before you add it.
The library looks like other Apple products, and it's different from the way you choose audio in the current application.
I added a new section where the users can edit the properties of their videos, which originally in the app allows the user to add filters from a limited number of choices.
They can now change properties of their clips such as saturation, contrast, grain etc., using a slider giving them more advanced customisation options.
Edit the Movie properties!
Preview the Movie!
There is now an option to preview how the movie looks. The clips' orientation is retained as it is, in the preview screen as well. That is in contrast to the current iMovie application where all the clips are made into landscape and the sides of the videos are cut.
Having the orientation retained, gives the user exactly what they want and can change it how they want it.
There is now an option to also change the cover of the movie, as it would be seen on any social media platform.
The user gets to choose the image from the photos application that they are already familiar with and get to see it before they change it.
Change the Movie Cover!
A quick demo of my product!
All the features!
The flow to start the movie!
I've implemented a larger, more prominent start button that clearly guides users to the beginning of the process.
The accompanying popup follows Apple's familiar design language for a seamless experience.
The main page now features thumbnails with essential information like the last modified date, name, and cover images.
I redesigned the main editing page with larger buttons for commonly used features like audio and text.
Adding clips is now simpler, as users can directly select multiple images from Apple Photos, making the process more intuitive.
Add Clips to the movie!
Add Audio to the movie!
I added a new audio library where you can see details like the duration of the audio, cover image, artist, and album name. You can also listen to a song before you add it.
The library looks like other Apple products, and it's different from the way you choose audio in the current application.
I added a new section where the users can edit the properties of their videos, which originally in the app allows the user to add filters from a limited number of choices.
They can now change properties of their clips such as saturation, contrast, grain etc., using a slider giving them more advanced customisation options.
Edit the Movie properties!
Preview the Movie!
There is now an option to preview how the movie looks. The clips' orientation is retained as it is, in the preview screen as well. That is in contrast to the current iMovie application where all the clips are made into landscape and the sides of the videos are cut.
Having the orientation retained, gives the user exactly what they want and can change it how they want it.
There is now an option to also change the cover of the movie, as it would be seen on any social media platform.
The user gets to choose the image from the photos application that they are already familiar with and get to see it before they change it.
Change the Movie Cover!
How did this project help me?
How to iterate with feedback.
How to design On-Brand and how to work with Brand Identity.
How to better present present my ideas and mock-ups.
A quick demo of my product!
All the features!
The flow to start the movie!
Add Clips to the movie!
Add Audio to the movie!
Edit the Movie properties!
Preview the Movie!
Change the Movie Cover!
How did this project help me?
How to iterate with feedback.
How to design On-Brand and how to work with Brand Identity.
How to better present present my ideas and mock-ups.
A quick demo of my product!
All the features!
The flow to start the movie!
Add Clips to the movie!
Add Audio to the movie!
Edit the Movie properties!
Preview the Movie!
Change the Movie Cover!
How did this project help me?
How to iterate with feedback.
How to design On-Brand and how to work with Brand Identity.
How to better present present my ideas and mock-ups.
Get in touch!
I'm currently open for exciting opportunities. Let’s connect and talk about the next big thing!
dhvans © 2024. Designed by Dhvani Shah
Get in touch!
I'm currently open for exciting opportunities. Let’s connect and talk about the next big thing!
dhvans © 2024. Designed by Dhvani Shah
Get in touch!
I'm currently open for exciting opportunities. Let’s connect and talk about the next big thing!
dhvans © 2024. Designed by Dhvani Shah
Get in touch!
I'm currently open for exciting opportunities. Let’s connect and talk about the next big thing!
dhvans © 2024. Designed by Dhvani Shah